Michael James OwusuCreative technologist

02 · Campaigns

Campaigns · Self-initiated concept

LIDO cold brew

A three-flavour cold brew concept. One can system is carried through packshots, can-on-cap portraits, seaside lifestyle images, a mosaic, seven ads and a 12-second film, with the cans, light and coastline kept consistent.

At a glance

Role

Art direction, prompting and selection; ads and film.

Tools

  • Content Studio Engine (CLI)
  • GPT Image 2
  • Gemini 3 Pro Image
  • SVG ad renderer

Outcomes

  • Three flavours shot with the same pose, light and framing, so the range reads as one system.
  • Seven 4:5 ads composed from approved stills; the product hero uses the exact pack shot, cut out without repainting.
  • The same world carried into a 12-second film made with Blender previs and Wan 3.0 Prime.

Links

A couple at a seaside table with the three LIDO cans lined up in front of them.
Long lunch with the full range. Horizontal family hero.

The range

Same pose, light and framing across the three flavours.

A hand balancing a LIDO Black can on top of a blue LIDO cap, worn with blue sunglasses against a clear sky.
The same pose with a LIDO Oat can balanced on the cap.
The same pose with a LIDO Salted Vanilla can balanced on the cap.

How the cap frames were written

  1. Framing and modelLow-angle close portrait against empty pale-cyan sky, matching the approved anonymous LIDO model, faded denim cap and cobalt sunglasses.
  2. Product truthOne 250 ml brushed-aluminium LIDO BLACK can hovers upright 6 cm above the cap, lifted by fingertips gripping only the upper rim; front label square and readable.
  3. Text controlWhite LIDO embroidered on cap; no other copy or stickers.
  4. Light and ratioHard midday sun above-left 45°, no fill, 8:1.
  5. Lens35mm f/8, gesture and can sharp.
  6. Grade, reference, detailEktachrome saturation, Mario Testino sun-drenched intimacy; fine condensation clear of label.
A hand balancing a LIDO Black can on top of a blue LIDO cap, worn with blue sunglasses against a clear sky.
Output
Full prompt as sent

Low-angle close portrait against empty pale-cyan sky, matching the approved anonymous LIDO model, faded denim cap and cobalt sunglasses. One 250 ml brushed-aluminium LIDO BLACK can hovers upright 6 cm above the cap, lifted by fingertips gripping only the upper rim; front label square and readable. White LIDO embroidered on cap; no other copy or stickers. Hard midday sun above-left 45°, no fill, 8:1. 35mm f/8, gesture and can sharp. Ektachrome saturation, Mario Testino sun-drenched intimacy; fine condensation clear of label.

LIDO run version 2, scene 1. Masters were made at 1024 × 1536.

Held

A raised hand holding a LIDO Black can up to the sky beside the blue cap and sunglasses.
A raised hand holding a LIDO Oat can up to the sky beside the blue cap.
A raised hand holding a LIDO Salted Vanilla can up to the sky beside the blue cap.

Lifestyle

Warm Mediterranean light and the same coastline across the long-lunch frames.

A man in a blue shirt drinking at a seaside lunch table beside a LIDO Oat can and a bowl of pasta.
The same man looking out to sea, one hand on a LIDO Oat can beside an iced coffee.

Product

The studio line-up that anchors the packaging, a mosaic ("60° overhead … Kodachrome punch, Bobby Doherty pop still life") and a 4K condensation macro.

Three silver LIDO cold brew cans, Black, Oat and Salted Vanilla, side by side on white.
Diagonal rows of LIDO cans in all three flavours filling the frame.
Close-up of a LIDO Black can with condensation on brushed aluminium, resting on linen.

Record

Runs
24 runs in the CLI engine. Eight of the eleven campaign masters match a run output byte for byte; two were edited after approval.
Recorded cost
$8.84 at listed prices.
Resolution
Masters are 1024 × 1536 from GPT Image 2; the macro is a 4K Gemini 3 Pro Image frame (run version 26).