Campaigns · Self-initiated concept

Pip

Colour-block skincare with three deliberately different packs. The label system came first, built in code, so every packshot, line-up, talent image and ad could be checked against it.

At a glance

Role

Brand concept, label design, art direction, prompting and selection.

Tools

Python (label artwork)
Content Studio Engine
Gemini 3 Pro Image
GPT Image 2

Outcomes

Packshots that match the label artwork, including back-of-pack ingredients and lot codes.
One model, lighting set-up and palette held across three talent images.
Stills carried into eight ads and an 8-second film.

Links

Pip WASH tube, PRESS dropper bottle and PULP jar together on a saturated cobalt-blue background with hard shadows. — WASH, PRESS and PULP on cobalt. A literal 4K edit of the approved ad with the background graphics removed.

Labels first

The labels are laid out in millimetres against real pack sizes and rasterised by a Python script, in Familjen Grotesk. The split-field design puts each product's accent colour on the label itself, with small type kept as ink on paper where it stays legible.

Rules learned in production went back into the artwork: four front elements at most, back-of-pack type at roughly double life-size so it survives at feed size, and a seed mark drawn large enough that the model keeps it a pointed oval.

Flat WASH label artwork, front and back side by side: citron band, seed mark and product name, then ingredients, lot code and barcode. — WASH label sheet: front and back side by side, and nothing else. Any word on the sheet is a word the model might print on the pack.

Reference to ad

Blank pack
Label sheet
Packshot
Line-up
Ad

Packshots

One engine project per product, two references per scene, front and back in one frame.

Two Pip WASH tubes on cobalt blue, one showing the front label and one the back with directions, ingredients and barcode.

Two Pip PRESS dropper bottles on coral, showing the front label and the back ingredients panel.

Two Pip PULP jars on marigold yellow, showing the front label and the back ingredients panel.

Selection notes

Every winner was picked with a reason, saved to the brand's taste notes.

Full back copy verbatim: directions, eight-ingredient INCI, barcode, PAO 12M, COPENHAGEN, LOT 1B148 EXP 09.2028.

WASH, front and back

Frosted glass reads as glass not white plastic, cornflower cap with darker collar and a real pipette bulb.

Blank packaging plates

Pointed-oval mark, INCI verbatim, text horizontal. Fixes the 90-degree rotation from the earlier run.

PRESS, front and back

Line-ups and variations

The approved packs restaged on a lilac plinth, and a background variation that was asked to change only the backdrop.

Pip WASH, PRESS and PULP arranged on a lilac plinth against a lilac studio background.

A second lilac studio line-up of the three Pip products, shot lower and wider.

The same three Pip products on a pale background with soft coral and yellow airbrushed shapes.

Talent

Same model, braids, orange ribbed top and powder-blue seamless across the set, with pores and flyaways kept. The full prompt for the WASH portrait is broken down on the campaigns page.

Model with braided hair and an orange ribbed top holding a PRESS bottle beside her cheek against pale blue.

The same model looking into the camera, holding PRESS close to her face.

The same model holding a WASH tube against her cheek.

See the prompt, part by part

Composed at 1080 × 1350 with live text over the approved stills. Copy uses only the product facts on the labels, and no text sits over the packaging.

Type-only Pip ad on cream: "Skincare shouldn't feel like homework." above the line "Three products. Three clear jobs."

Pip ad showing a yellow sticky note on blue with WASH, PRESS and PULP ticked off and the word "Done."

Pip ad: "One routine. Three clear jobs." above the three products on cobalt blue.

Pip ad: "One routine. Three clear jobs." above the product line-up on lilac.

Pip ad with the model holding PRESS and the headline "Tone. Texture. PRESS."

Pip ad with the model holding WASH and the headline "Skincare shouldn't feel like homework."

How the static ads are made

Record

Runs: 15 runs (57 images) in the Content Studio Engine for packshots, product sheets and a float campaign; 13 runs in the CLI engine for line-ups, background variations, ad frames and talent.
Recorded cost: $13.51 at listed prices. Two edits made with GPT Image 2 have no cost record.
Models: Gemini 3 Pro Image at 2K and 4K; GPT Image 2 for two edits.

Pip