Michael James OwusuCreative technologist

02 · Campaigns

Campaigns · Self-initiated concept

JACI SS26

A menswear concept shot on city streets. Seventeen approved frames keep the same model, floral check shirt, crystal-seam trousers and suede clogs, from wide shots to macro detail.

At a glance

Role

Art direction, prompting and selection; ads and film.

Tools

  • Content Studio Engine (CLI)
  • Gemini 3 Pro Image
  • Gemini Omni Flash (film)
  • SVG ad renderer

Outcomes

  • Identity and garments held across corners, crossings, walls and detail crops.
  • Each reference given one job in the prompt: identity, fit or construction.
  • Eight 4:5 ads with one masthead system, and a 6.4-second walking film.

Links

A man in a pink floral check shirt and wide mauve trousers standing at a street corner beside a pedestrian crossing.
Scene 2A: full-length at the kerb. Kodak Portra 400, soft overcast key.

Reference roles

Finals were made at 4K from approved earlier frames, as remakes, edits or companion shots with the approved frame as reference 1. The prompt says exactly what each reference is allowed to control.

  1. Lock the approved frame4K edit of ref 1. Lock its exact ground-level upward 4:5 crop, subject scale, position and pose, pale concrete, yellow kerb, wet road and left copy space; no relocation or reframing.
  2. IdentityRef 2 alone locks exact identity—face, body, swept-back hair, natural skin, no plastic retouch.
  3. Fit and constructionRef 3 locks fit; refs 4-7 lock construction.
  4. Styling noteKeep the pink floral-plaid shirt loose and fully untucked all around, hem over waistband; no front/French tuck. Preserve wide mauve crystal-seam trousers, short white drawcord and tan suede clogs.
  5. Light, lens, stock, referenceSoft overcast, 24mm f/8, Portra 400, David Sims. No typography.
Low-angle full-length shot on a kerb in front of a concrete building.
Output
Full prompt as sent

4K edit of ref 1. Lock its exact ground-level upward 4:5 crop, subject scale, position and pose, pale concrete, yellow kerb, wet road and left copy space; no relocation or reframing. Ref 2 alone locks exact identity—face, body, swept-back hair, natural skin, no plastic retouch. Ref 3 locks fit; refs 4-7 lock construction. Keep the pink floral-plaid shirt loose and fully untucked all around, hem over waistband; no front/French tuck. Preserve wide mauve crystal-seam trousers, short white drawcord and tan suede clogs. Soft overcast, 24mm f/8, Portra 400, David Sims. No typography.

JACI run version 82, scene 1.

Street frames

Eight of the seventeen approved frames.

The same outfit mid-stride across a crossing, with cars behind.
Standing with hands in pockets on a city street, looking at the camera.
A frontal portrait in the middle of a street, hands behind his back.
Full-length at a crossing on a wide avenue lined with buildings.
Small in frame against a tall white wall above a yellow kerb.
Seen from above, standing alone on grey tarmac.
Seen from behind on a pavement beside parked cars.
Standing on a street corner as a car blurs past in the foreground.

Detail

"Retain exact plaid weave, cuff button, fleece nap, stitching and crystal spacing … 100mm macro f/5.6."

Close crop of the shirt hem and a trouser seam lined with small multicoloured crystals.
Close crop of the trouser pocket and crystal seam.

Record

Runs
69 runs. All 17 approved frames match a run output byte for byte, from version 18 to version 82.
Recorded cost
$13.92 at listed prices.
Resolution
4K (3712 × 4608) from Gemini 3 Pro Image.